Wibit Sports GmbH

Wibit tags Dubai

Huge aquatic playground now promotes tourism at the famous JBR beach

German-based manufacturer Wibit Sports marks another milestone in its 20-year company history: the so-called “DubaiTAG” is the first of its kind in the whole world. It has been installed at the famous Jumeirah Beach Residence beginning of September. The innovative structure is both a floating playground and a powerful means of advertising at the same time.

Almost 100 modular Wibit components have been arranged into letters D-U-B-A-I, creating a giant water park of 77 m (253 ft) length by 35 m (115 ft) width. This floating island of fun is designed to hold 200 people at the same time. There is no better place than Dubai – the city of superlatives – to install this giant visitor attraction for people from all over the world. Swing, run, climb, slide, jump… the DubaiTAG offers endless routes to play! To top it off, the custom-designed structure in turquoise and purple colors is shaped like the new Dubai tourism logo. From the bird’s perspective, the word “DUBAI” can be read in both English (left to right) and Arabic (right to left) languages. Pictures and drone videos of the new landmark - better said watermark - are already spreading fast through social media.

People say a picture is worth a thousand words – we believe this word is worth a thousand pictures!